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EU Application 32070


Elegance, Strawberry

Bred and selected at East Malling Research by Dr. David Simpson, Elegance is the most exciting main season variety to be released by that programme. Outstanding 60-day performance, fruit quality, shelf life and yield make this an exceptional selection.

Fruit quality and yield

Elegance was named after its elegant, bright and glossy berries which are orange-red in colour and uniformly conic. The berries are firm and hold on the plant for several days with no darkening in colour. The fruit is easy to pick and pack with no susceptibility to finger bruising and with exceptional shelf life.

Elegance has a sweet strawberry flavour with a pleasant juicy texture. The berries are well displayed with virtually no Class II fruit resulting in impressive picking speeds. Elegance was specifically bred for good 60-day yields and its performance in trials has been superb. Elegance was the highest yielding variety of the 19 trialled by the HDC (project SF92a) on Mr George Busby’s farm in 2010-11. At Tongeren in Belgium, Elegance topped the 2011 Maincrop Trial where the variety’s yield and exceptional shelf life created real interest. Elegance has been the highest yielding variety on our farm when grown without protection for the last four years.

Season and husbandry

Elegance is a mid-late season variety. Picking commences approximately five days later than Sonata and extends over a long period, typically 4 to 5 weeks. Elegance is susceptible to Mildew on the foliage and has some tolerance to Verticillium Wilt and Crown Rot.

Fresh standard plants: £184 per thousand
Cold stored A grade plants: £182.50 per thousand
Cold stored A+: £287.50 per thousand

Double cold-stored Waiting Bed: £386.50 per thousand
Tray Plants: £460 per thousand *

* plus cold storage charges from 1st February

Season Main
Rating Fully recommended
Planting Distances - Intra-row spacing 35cm / 14ins
Planting Distances - Row Width 1.5m / 60ins
Planting Distances - Plants per Acre 15000
Planting Distances - Plants per hectare 38100
Plant type - Fresh - Standard Grade YES
Plant type - Cold Stored - A Grade YES
Plant type - Cold Stored - A+ Grade YES
Waiting Bed - Light YES
Waiting Bed - Medium YES
Waiting Bed - Heavy YES
Misted Tips YES
Tray Plants YES

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