Elegance, Strawberry

Bred and selected at East Malling Research by Dr. David Simpson, Elegance is the most exciting main season variety to be released by that programme. Outstanding 60-day performance, fruit quality, shelf life and yield make this an exceptional selection.

Fruit quality and yield

Elegance was named after its elegant, bright and glossy berries which are orange-red in colour and uniformly conic. The berries are firm and hold on the plant for several days with no darkening in colour. The fruit is easy to pick and pack with no susceptibility to finger bruising and with exceptional shelf life.

Elegance has a sweet strawberry flavour with a pleasant juicy texture. The berries are well displayed with virtually no Class II fruit resulting in impressive picking speeds. Elegance was specifically bred for good 60-day yields and its performance in trials has been superb. Elegance was the highest yielding variety of the 19 trialled by the HDC (project SF92a) on Mr George Busby’s farm in 2010-11. At Tongeren in Belgium, Elegance topped the 2011 Maincrop Trial where the variety’s yield and exceptional shelf life created real interest. Elegance has been the highest yielding variety on our farm when grown without protection for the last four years.

Season and husbandry

Elegance is a mid-late season variety. Picking commences approximately five days later than Sonata and extends over a long period, typically four to five weeks. Elegance is susceptible to Mildew on the foliage and has some tolerance to Verticillium Wilt and Crown Rot.

PRICE LIST

Fresh standard plants: £196 per thousand
Cold stored A grade plants: £196 per thousand
Cold stored A+: £300 per thousand
Double cold-stored Waiting Bed: £402 per thousand

Ordering Information

Season

Main

Rating

Fully recommended

Planting Distance

Intra-row spacing - 35cm / 14ins, Row Width - 1.5m / 60ins, Plants per Acre - 15000, Plants per hectare - 38100

Plant Type

Fresh - Standard Grade - Yes
Cold Stored - A Grade - Yes
Cold Stored - A+ Grade - Yes
Waiting Bed - Light - Yes
Waiting Bed - Medium - Yes
Waiting Bed - Heavy - Yes
Misted Tips - Yes
Tray Plants- Yes

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